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Senior Specialist -Digital Communications

Arçelik Pazarlama
İstanbul, Türkiye

The core of our success is unity and our team spirit. We inspire each other every single day. We respect our people, their ideas, expertise and perspectives. We know each person is a value.

At Arçelik, a trusted lifestyle solutions provider to the digital household, we are all for changing the world for better. We treat life of nature with respect. The starting point of our technology is sustainable development. We believe the diversity of our people is the driving force of our innovative culture. Each of our employees is unique and the quality of our products and services begin with the quality of our people. Our more than 40.000 employees around the world give power to our future.

Apply and let’s grow, respect, lead together.


What awaits you in this role?

Arçelik is looking for a Senior Specialist-Digital Communications who will work for Marketing Directorate.

  • Develop and design social interactions across the brand’s digital channels to increase brand exposure and strengthen brand image,
  • Lead and direct media agency teams as needed,
  • Analyse the performance of the ongoing Social media and Google campaigns,
  • Lead all communication processes with influencers & agencies to support brand’s campaigns and always on plans,
  • Work closely with all marketing teams, e-com and digital performance teams to keep up with campaign activities, to increase sales conversion through e-commerce platforms,
  • Coordinate e-commerce/website related digital projects with inclusion of related business units,
  • Follow up all emerging digital technologies and channels, trends and best practices.

The position is located in Kadıköy.


How do we describe the perfect match?

  • Bachelor’s or Master’s Degree from a reputable university preferably in Business, Business Administration, Marketing, Communications and other related departments,
  • Minimum 7 year of experience in digital communications, influencer management, e-commerce, content production and content marketing,
  • Strong knowledge of the dynamics of the social media channels in terms of the design elements (creative requirements, new tools and existing tools…etc),
  • Data-driven and result-oriented especially experienced in tools like Google Analytics,
  • Having strong project management skills with strict milestones and deadlines,
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach,
  • Having an interest on the consumer aspect of digital communications,
  • Strong knowledge of Influencer marketing,
  • Strong analytical problem-solving skills,
  • Adapting to last-minute changes and reprioritize jobs,
  • Excellent communication skills in English,
  • Following and adopting the market trends and new technologies,
  • Outside the box thinking ability,
  • Open to innovation culture,
  • Flexible and open to new perspectives,
  • A great team player with a self initiative mindset,
  • Knowing what empathy really means,
  • Being open to communication is always our priority.


We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, color, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion.


By being one of the “People of Arçelik”;

  • You can benefit from the perks of our hybrid working model and enjoy being part of an agile team.
  • You’ll be a part of our “going global journey”.
  • We will support you with the most appealing personal development opportunities to keep up your full potential. While at the same time, develop your skills and competencies for future technologies.
  • Enjoy our high-quality home appliances with your employee discount.
  • While working remotely, we got your back! We support you with portable modem and internet connection.
  • Get the advantage of shopping and eating at discounted prices in various places using the Koç Ailem card.
  • You will be able to enjoy the nature and the services in Koç Korusu. (KTSK)
  • Chill out coffee places to pamper yourself at the office.
  • Pick, choose and combine your side benefits with Flextra.
  • You’ll get a chance to bring out the leader in you while working at the leading trusted lifestyle solutions provider.

İlan Sorumlusu

Hatice Basak Kasikci - Senior Specialist-Human Resources (0601_00111372)

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