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Digital Platforms Specialist

Otokoç Otomotiv
İstanbul, Türkiye
İLAN BİTİŞ TARİHİ: 18.12.2022

Genel Nitelikler ve İş Tanımı

A World Full of Goodness, Success, and Innovation awaits you at Otokoç Otomotiv. If you want to be included in a World Full of Future, let's meet!


Otokoç Otomotiv is one of the leading companies of the Koç Group and the largest car rental organization in the world. As a business partner of Avis Budget Group, it is an institution that carries out its operations in 9 different countries with excitement and happiness.


Our position where we invite you to join us: Digital Platforms Specialist


If you are also customer-oriented, you have a strong analytical and decision-making direction, If you are in constant development and you are an innovative person you should take a look at the details of the advertisement!


So, what responsibilities does the Digital Platforms Specialist take on at Otokoç Otomotiv?


  • Monitoring the currency and operability of digital platforms (websites, mobile applications, etc.), taking an active role in the identification and resolution of problems
  • Identifying needs with digital platforms performance monitoring, increasing performance with SEO and CRO activities
  • Managing processes such as analysis, requesting, design and testing with stakeholders in order to develop end-to-end digital platforms (websites, mobile applications, microsites, etc.),
  • Conducting the necessary analyzes to increase digital sales and customer satisfaction in digital processes, identifying improvement issues, creating solution proposals and coordinating with relevant stakeholders
  • To take a pro-active role in all digital projects, to ensure the progress of the projects and to be responsible for their follow-up
  • Working in coordination with the relevant teams in marketing activities for the target audience through digital channels
  • Evaluating new technology approaches when necessary and pioneering their use in channels
  • Coordinating with agencies that provide services such as data analysis, optimization and development, and managing processes
  • Determining personalization and A/B Testing scenarios and following up with setup & reporting and taking the right actions


What are the Required Qualifications?


  • Graduated from relevant departments of universities
  • 1-3 years of experience in Digital Marketing and E-commerce Project Management
  • Experienced in platform performance needs, SEO and CRO
  • Agency experience or agency management experience
  • Preferably with experience in A/B Testing and Personalization setups
  • Analytical thinking and system building skills
  • Ensure that platforms are developed in accordance with marketing strategies
  • Strong communication skills
  • Technical analysis and reporting skills
  • Knowledgeable in UI/UX
  • Good command of Platform Lifecycle processes
  • Capable of representation
  • Good command of English


Also, what do we promise you in this world?


  • Flexible Benefit
  • Koç Pension Foundation Membership
  • Koç Family Card Membership
  • Complementary Health Insurance
  • Private Health Insurance (Optional)
  • Personal Accident Insurance
  • Birthday Leave
  • Food and Service (Lunch Voucher and Cafeteria)
  • Nursery support
  • Social Assistance Package


How Do Our Recruitment Processes Proceed?


Our recruitment process consists of the following stages. Our process length varies according to the position. We want you to know that at the end of the process, we will inform you according to your suitability for the position.


  • Application
  • Preliminary assessment
  • Telephone and face-to-face / online interview
  • Inventory stage
  • Reference research


For this and more, you can access all of our open advertisements on Koç Kariyerim, Kariyer.net, Linkedin, and Youthall pages.


Don't forget to follow our Otokoç Career social media accounts to be informed about the most exciting developments about us!

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