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Senior Digital Marketing Specialist, İstanbul | Koç Kariyerim

Token Finansal Teknolojiler
İstanbul, Türkiye
İLAN BİTİŞ TARİHİ: 03.06.2024

Senior Digital Marketing Specialist

Token Financial Technologies is a company of Koç Group, the largest conglomerate in Turkey. Token produces revolutionary, innovative products, value-added retail and payment services for retailers and creates a safe open platform for the Fintech ecosystem. Token creates the devices and infrastructures to deliver intelligent payment and retail platforms, which shape future products and services while creating new revenue streams.


What we expect


Want to be a part of the future of payment systems? Come and join us!


Token transforms insights into real-world products and hence create an exceptional seamless customer experience allowing merchants to run their business at maximum efficiency. 


We are looking for an experienced Senior Digital Marketing Specialist who will work for Token Marketing and Corporate Relations Team to oversee and execute digital marketing strategies for multiple products/brands within Token’s portfolio. This role is responsible for enhancing the online presence, creating customer leads for sales teams, and increasing brand awareness.

  • Reporting to the Marketing and Corporate Relations Director of Token, develop and implement digital marketing strategies for Token’s products and brands, ensuring alignment with each one’s unique objectives.
  • Preparing yearly digital marketing plan with the brand marketing leader.
  • Working closely with the digital media agency to ensure that they implement the marketing plan in the best possible way, adhering to targets and schedules and monitoring performance.
  • Content management, SEO marketing, and analytics monitoring of websites, together with relevant agencies.

Qualifications

  • Minimum 5 years of experience in digital marketing,
  • A Bachelor’s degree in Engineering, Economics, or Management is preferred,
  • Proven experience in managing digital marketing campaigns. Fintech and/or digital agency experience is a plus,
  • Proficiency in digital marketing tools and analytics platforms and a deep understanding of digital media. Strong knowledge of SEM/SEO, Google Analytics, social media marketing, email marketing, and other digital marketing channels and expertise in Conversion Rate Optimization (CRO),
  • Creative problem-solving abilities,
  • A Strong analytical mindset and experience with performance metrics and ROI analysis,
  • Advanced level of English,
  • Ability to collaborate effectively with internal teams,
  • Strong follow-up skills.
  • Continuously develop conversion rate optimization (CRO) strategies for websites and landing pages of each brand to maximize conversion rates and enhance user experiences.
  • Plan,lead, and control PPC campaigns for various brands on platforms like Google Ads and social media(Meta, Linkedin), driving targeted traffic, conversions, and leads.
  • Monitor and analyze key performance indicators (KPIs) for each brand's digital marketing efforts. Provide regular reports and insights to the management team.
  • Efficiently allocate and manage digital marketing budgets for each brand, optimizing spend to achieve the best results.
  • Stay updated on industry trends and competitor strategies for multiple markets and brands to identify opportunities and threats.
  • Preparing monthly digital campaign reports for Token’s products and brands.

What will you find

  • An open-minded, innovative and supportive working environment,
  • Strong teamwork with Agile principles,
  • An international work experience,
  • Flexible working hours,
  • Birthday leave,
  • Remote work outside Istanbul & Ankara,
  • Continuous technical and leadership development opportunities via Koc Holding Lead programs,
  • Emeritus, HBS, Udacity, A Cloud Guru, in-house Token Fintech Academy, Inspiring Talks, etc.
  • We for Future – A Support Program to improve work-life balance; including free psychological counseling, healthy nutrition support, etc.
  • Social responsibility – “kadın gücü” & “işletmeler büyüsün diye”

İlan Sorumlusu

Serenay Aksu - Sorumlu – Yetenek Kazanımı ve Gelişimi

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