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Otokoç Otomotiv - Digital Platforms Specialist, İstanbul | Koç Kariyerim

Otokoç Otomotiv
İstanbul, Türkiye
İLAN BİTİŞ TARİHİ: 15.06.2024

Qualifications and Responsibilities

A World Full of Goodness, Success, and Innovation awaits you at Otokoç Otomotiv. If you want to be included in a World Full of Future, let's meet!


Otokoç Otomotiv, which was established in 1928 as the first investment of the Koç Group in the automotive sector and started the history of automotive in Turkey, today; Otokoç, Avis, Avis Filo, Avis Filo Maestro, Budget, Otokoç Insurance, Zipcar, Otokoç Used Car, otokocihale.com, is Turkey's largest automotive retailing, car rental and car sharing company serving with Otokoç Parts and Lastick brands.


Under the roof of Otokoç, new vehicle sales, service, and spare parts services, wholesale spare parts sales, insurance and financing, accessory sales, used car vehicle sales, and vehicle protection systems under the Ford, Ford Trucks, Volvo, Fiat, Alfa Romeo, Jeep, and Maserati brands, in short offers all automotive solutions to the customers under one roof.


In car rental, short-term rental with Avis and Budget brands; Operational leasing with Avis Filo, also known as fleet leasing; Fleet management with the Avis Filo Maestro brand; With the Zipcar brand, it offers hourly rental, that is, car sharing service, to the customers.


Continuing the activities at nearly 400 points in 9 countries, including Turkey, Greece, Azerbaijan, Hungary, Georgia, Kazakhstan, Ukraine, Northern Cyprus, and Northern Iraq, with the vision of " Being a global and leading reference point developing innovative mobility solutions "


Our position where we invite you to join us: Digital Platforms Specialist


If you are also customer-oriented, you have a strong analytical and decision-making direction, If you are in constant development and you are an innovative person you should take a look at the details of the advertisement!


So, what responsibilities does the Digital Platforms Specialist take on at Otokoç Otomotiv?


  • Monitoring the currency and operability of digital platforms (websites, mobile applications, etc.), taking an active role in the identification and resolution of problems
  • Identifying needs with digital platforms performance monitoring, increasing performance with SEO and CRO activities
  • Managing processes such as analysis, requesting, design and testing with stakeholders in order to develop end-to-end digital platforms (websites, mobile applications, microsites, etc.),
  • Conducting the necessary analyzes to increase digital sales and customer satisfaction in digital processes, identifying improvement issues, creating solution proposals and coordinating with relevant stakeholders
  • To take a pro-active role in all digital projects, to ensure the progress of the projects and to be responsible for their follow-up
  • Working in coordination with the relevant teams in marketing activities for the target audience through digital channels
  • Evaluating new technology approaches when necessary and pioneering their use in channels
  • Coordinating with agencies that provide services such as data analysis, optimization and development, and managing processes
  • Determining personalization and A/B Testing scenarios and following up with setup & reporting and taking the right actions


What are the Required Qualifications?


  • Graduated from relevant departments of universities
  • 1-3 years of experience in Digital Marketing and E-commerce Project Management
  • Experienced in platform performance needs, SEO and CRO
  • Agency experience or agency management experience
  • Preferably with experience in A/B Testing and Personalization setups
  • Analytical thinking and system building skills
  • Ensure that platforms are developed in accordance with marketing strategies
  • Strong communication skills
  • Technical analysis and reporting skills
  • Knowledgeable in UI/UX
  • Good command of Platform Lifecycle processes
  • Capable of representation
  • Good command of English


Also, what do we promise you in this world?


  • Flexible Benefit
  • Koç Pension Foundation Membership
  • Koç Family Card Membership
  • Complementary Health Insurance
  • Private Health Insurance (Optional)
  • Personal Accident Insurance
  • Birthday Leave
  • Food and Service (Lunch Voucher and Cafeteria)
  • Nursery support
  • Social Assistance Package


How Do Our Recruitment Processes Proceed?


Our recruitment process consists of the following stages. Our process length varies according to the position. We want you to know that at the end of the process, we will inform you according to your suitability for the position.


  • Application
  • Preliminary assessment
  • Telephone and face-to-face / online interview
  • Inventory stage
  • Reference research


For this and more, you can access all of our open advertisements on Koç Kariyerim, Kariyer.net, Linkedin, and Youthall pages.


Don't forget to follow our Otokoç Career social media accounts to be informed about the most exciting developments about us!

İlan Sorumlusu

Nazlıcan Aslan - İŞE ALIM PROJE SORUMLUSU

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