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Digital Channels - Performance Marketing Specialist, İstanbul | Koç Kariyerim

Koçtaş
İstanbul, Türkiye
İLAN BİTİŞ TARİHİ: 18.10.2023

What We Expect From You?

  • Plan, implement, analyze, develop and optimize digital marketing campaigns
  • Providing optimization ideas for all digital channels such as GoogleAds(SEM), Facebook Ads, Criteo, RTB House, Affiliate Marketing etc
  • Following up the digital marketing budget and KPI’s
  • Daily monitoring of traffic, roas, revenue, aov, cost and conversion rate for each marketing channels
  • Analyze & interpret data and reports to identify trends, issues and opportunities and generate actionable insights to improve KPIs and overall performance,
  • Lead related digital channels projects
  • Effectively collaborate with other teams and internal stakeholders

Why You?

  • University degree in industrial engineering, marketing, bussiness administration or equivalent professional experience,
  • Minimum 2-3 years of experience in digital marketing, e commerce in retail or relevant industries,
  • Experience with Google Analytics, Google Ads, Merchant Center, Meta, Search Console, Firebase, Adjust, Hotjar
  • Strong analytical, problem solving skills, good teammate,
  • Excellent MS Office skills, SAP reporting and Hybris knowledge is plus,
  • Proven project management experience,
  • Quick learner and ability to work in a fast-paced and dynamic work environment,
  • Forward thinking, innovative mindset,
  • Strong know-how with different data sources and data-driven marketing best practice.

 

What We Offer?

 

  • Agile development team
  • Koç Academy -Technical and soft skills trainings
  • Koç Pension Foundation Membership
  • Koç Family Card Membership
  • Complementary Health Insurance
  • Private Health Insurance (Optional)
  • Flex benefits
  • Nature and the services in Koç Korusu (KTSK)
  • Birthday Leave

İlan Sorumlusu

Özge Kocabaşoğlu - İnsan Kaynakları Uzmanı

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