Digital Channels - Performance Marketing Specialist, İstanbul | Koç Kariyerim

• Plan, implement, analyze, develop and optimize digital marketing campaigns
• Providing optimization ideas for all digital channels such as GoogleAds(SEM), Facebook Ads, Criteo, RTB House, Affiliate Marketing etc
• Following up the digital marketing budget and KPI’s
• Daily monitoring of traffic, roas, revenue, aov, cost and conversion rate for each marketing channels
• Analyze & interpret data and reports to identify trends, issues and opportunities and generate actionable insights to improve KPIs and overall performance,
• Lead related digital channels projects
• Effectively collaborate with other teams and internal stakeholders

• University degree in industrial engineering, marketing, bussiness administration or equivalent professional experience,
• Minimum 2-3 years of experience in digital marketing, e commerce in retail or relevant industries,
• Experience with Google Analytics, Google Ads, Merchant Center, Meta, Search Console, Firebase, Adjust, Hotjar
• Strong analytical, problem solving skills, good teammate,
• Excellent MS Office skills, SAP reporting and Hybris knowledge is plus,
• Proven project management experience,
• Quick learner and ability to work in a fast-paced and dynamic work environment,
• Forward thinking, innovative mindset,
• Strong know-how with different data sources and data-driven marketing best practice.

What We Offer?

• Agile development team
• Koç Academy -Technical and soft skills trainings
• Koç Pension Foundation Membership
• Koç Family Card Membership
• Complementary Health Insurance
• Private Health Insurance (Optional)
• Flex benefits
• Nature and the services in Koç Korusu (KTSK)
• Birthday Leave