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Lead - Trade Marketing Management, | Koç Kariyerim

Beko
Türkiye
İLAN BİTİŞ TARİHİ: 30.04.2025

What awaits you in this role?

 

We are looking for a passionate Lead - Trade Marketing Management who will join our team at Global Brand Management Directorate in Beko Corporate.

 

  • Develop and implement trade marketing strategies and frameworks at a global level, ensuring consistent execution across all regions.
  • Align trade marketing plans with overall HQ business objectives and brand guidelines.
  • Provide guidance to regional teams on local adaptation and implementation of HQ trade initiatives.
  • Monitor the global trade marketing budget
  • Evaluate the ROI of trade marketing initiatives and optimize resource allocation to maximize impact.
  • Partner with internal stakeholders to ensure trade activities are aligned with go-to-market strategies.
  • Act as the HQ point of contact for regional trade teams, providing support, tools, and strategic direction.
  • Monitor and optimize co-op partnerships & deals.
  • Conduct post-activity analysis and share learnings with regional teams to drive continuous improvement.
  • Identify and implement innovative trade marketing solutions to enhance shopper engagement and in-store execution.
  • Lead the development of digital and in-store activation campaigns to improve customer experience and brand visibility.
  • Provide strategic insights and best practices to regional teams to elevate trade marketing capabilities.

 

The position is located in Sütlüce, İstanbul.

 

How do we describe the perfect match?

 

  • Bachelor's Degree Marketing, Business, or a related field.
  • Fluency in English is a must, with strong written and verbal communication skills.
  • At least 5 years of experience in trade marketing, retail marketing, or channel management, preferably in a headquarters or global role.
  • Preferred: Experience in Home Appliances or retail industries.
  • Proven expertise in developing and executing global trade marketing strategies.
  • Strong analytical and project management skills with experience in managing budgets and delivering ROI-driven campaigns.
  • Excellent interpersonal and collaboration skills, with the ability to work across cultures and geographies.
  • Understanding of global retail and distribution landscapes.
  • Proficiency in digital trade marketing tools and CRM platforms.
  • Strong communication and interpersonal skills with the ability to influence and collaborate across diverse teams.
  • Flexible and open to new perspectives,
  • A great team player with a self-initiative mindset,
  • Being open to communication is always our priority.

İlan Sorumlusu

Dilan Koyuncu

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