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Head - Superior Mass & Standard Core Brands, | Koç Kariyerim

Beko
Türkiye
İLAN BİTİŞ TARİHİ: 30.04.2025

What awaits you in this role?

 

We are looking for a passionate Head - Superior Mass & Standard Core Brands who will join our team at Global Brand Management Directorate in Beko Corporate.


The Global Head - Superior Mass & Standard Core brands will lead the global brand strategy and execution for Hotpoint, Ariston, and Indesit within EU & MENA & Russia, ensuring alignment with overall business objectives and market demands. This role is pivotal in defining and driving the positioning, equity, and performance of these brands across all regions while steering global marketing efforts to deliver impactful results.

 

This role reports directly to the Director - Global Brand Building & Brand Portfolio Management.

 

  • Define the overarching brand strategy, including price positioning, brand objectives, and market clustering.
  • Establish and evolve brand positioning strategies, such as brand pay-offs, identity territories, and core messaging frameworks.
  • Develop and maintain global brand guidelines to ensure consistency and alignment.
  • Lead creative agency pitches and manage relationships with global creative agencies.
  • Oversee the development of 360° brand equity campaigns, ensuring campaigns resonate across regions while addressing regional consumer insights and legal compliance.
  • Actively contribute to global campaign ideation, including brand/lifestyle content beyond New Product Introductions.
  • Develop master campaign content for New Product Introductions, including visual assets, attributes, and value propositions.
  • Provide strategic guidance on brand portfolio planning, including business case development and brand rationalization efforts.
  • Drive alignment across regions for product facia and roadmapping processes to feed into Global Product Management teams.
  • Define globally recommended master marketing plans, including objectives and tactical frameworks.
  • Create global Point of Sale (POS) materials and retail designs to enhance consumer engagement and drive sales.
  • Lead global commercial acceleration initiatives, focusing on trade-oriented brand communication projects.
  • Develop strategies and materials to support trade and retail partners in delivering brand value to consumers.

 

The position is located in İstanbul / Türkiye.

 

 

How do we describe the perfect match?

 

  • Proven track record in managing and scaling global brands within consumer goods or durable goods industries.
  • Extensive experience in brand strategy, creative development, and 360° campaign management.
  • Expertise in global and regional market dynamics, consumer insights frameworks.
  • Strong leadership and stakeholder management skills, with the ability to lead cross-functional and agency teams.
  • Experience in brand positioning, marketing communication development, and commercial activation.
  • Analytical mindset with the ability to develop and interpret business cases and brand rationalization plans.

 

İlan Sorumlusu

Dilan Koyuncu

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