Associate - Product Marketing, | Koç Kariyerim

What awaits you in this role?

We are looking for a passionate Associate – Product Marketing who will join our team at Product Management Directorate in Beko Corporate.

• Collaborate closely with the Brand Roadmapping Project Leader to lead cross-functional product category teams during the roadmapping process.
• Generate AI Visual Content using Generative AI Tools to meet relevant B2B communication requirements.
• Create B2B Communications Packs and Trade Launching Kits for each brand, encompassing all strategic features and projects within the upcoming portfolio.
• Develop Marketing Briefs for use in the New Product Development process, enabling the creation of B2C marketing communication assets.
• Identify and analyze key product communication highlights within our competitive landscape.

The position is located in Sütlüce, İstanbul.

How do we describe the perfect match?

• Bachelors Degree in Business Administration, Media & Communications, Engineering, or related fields.
• Excellent verbal and written communication skills in English.
• Proficiency in Generative AI Tools is a must.
• Strong business acumen and the ability to understand market and customer needs.
• Demonstrated commitment to delivering exceptional results.
• High emotional intelligence, with the ability to recognize and understand the emotions of others.
• Openness to diverse perspectives and a flexible mindset.
• Adept at fostering collaboration and clear in articulating thoughts and ideas.