Associate - Asset Operations & Publishing, | Koç Kariyerim

We are seeking a highly motivated, curious and growth-driven Associate - Asset Operations & Publishing to join our Global Brand Management Directorate.

• As Brand Associate, you will contribute to the process of executing global brand strategies across Beko Corporate Global Brands (Beko, Whirlpool, Hotpoint & Indesit). You will play an active role in campaign development while collaborating with cross-functional teams and international markets to contribute global brand strategy.
• Take part in the development and coordination of 360° marketing campaigns (ATL, digital, retail and trade).
• Support New Product Introduction (NPI) processes by preparing messaging frameworks, value propositions and communication assets.
• Coordinate with global creative agencies by tracking timelines, consolidating feedback and ensuring brand guideline compliance.
• Assist in the development and rollout of global Point of Sale (POS) and retail marketing materials.
• Work closely with cross-functional teams (Product, R&D, Trade Marketing, Finance) to align communication with commercial priorities.
• Contribute to brand portfolio analysis by preparing market and competitor research.
• Monitor brand and category performance metrics and prepare reports and insight summaries.
• Explore and utilize AI-assisted tools to enhance efficiency in content creation, analysis and workflow management.

The position is located in Sütlüce, İstanbul.

How do we describe the perfect match?

• Bachelors degree in Business Administration, Marketing, Economics or related fields.
• 0–2 years of experience (internship or project experience in marketing is a plus).
• Strong interest in global brand management and marketing strategy.
• Analytical mindset and curiosity for market trends and consumer insights.
• Strong communication and presentation skills.
• Organized, proactive and able to manage multiple tasks in a dynamic environment.
• Comfortable working in English in an international setting.
• Open to learning and experimenting with AI-supported tools and new ways of working.