- Creating targeting to be used in performance ads in line with the campaign target audience of brands,
- Creation and optimization of Google Ads campaigns (search engine ads, display ads, video ads, app campaigns, shopping campaigns),
- Analyzing digital media approaches and KPIs of brands,
- Performance monitoring through mobile application panels,
- Creation and optimization of programmatic campaigns carried out on Native media DSPs,
- Creation and optimization of social media ads,
- Guiding the brand on the creation and integration of remarketing and conversion codes specific to performance channels,
- Monitoring and optimizing the daily / weekly / monthly performances of digital performance ads in line with the KPIs of the brands they are responsible for,
- Ensuring that Media First and / or Beta products are implemented on the brand side, specific to performance channels,
- Supporting the brand team on performance channels that can provide high performance during media planning,
- Identifying opportunities by analyzing data in Google Analytics, Adjust and digital marketing channels.
- Bachelor’s degree in Business Administration, Economics or related fields,
- Advance command of verbal and written English,
- Use MS Office programs at an advanced level,
- At least 2 years of experience in digital marketing,
- Open to self-improvement, researcher and innovative,
- Have an analytical mindset,
- Successful in time management,
- Preferably having Google and Facebook advertising certificates,
- Can use digital performance measurement tools,
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