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Performance Specialist

Ingage
İstanbul, Türkiye
İLAN BİTİŞ TARİHİ: 01.03.2022

Job Description

  • Creating targeting to be used in performance ads in line with the campaign target audience of brands,
  • Creation and optimization of Google Ads campaigns (search engine ads, display ads, video ads, app campaigns, shopping campaigns),
  • Analyzing digital media approaches and KPIs of brands,
  • Performance monitoring through mobile application panels,
  • Creation and optimization of programmatic campaigns carried out on Native media DSPs,
  • Creation and optimization of social media ads,
  • Guiding the brand on the creation and integration of remarketing and conversion codes specific to performance channels,
  • Monitoring and optimizing the daily / weekly / monthly performances of digital performance ads in line with the KPIs of the brands they are responsible for,
  • Ensuring that Media First and / or Beta products are implemented on the brand side, specific to performance channels,
  • Supporting the brand team on performance channels that can provide high performance during media planning,
  • Identifying opportunities by analyzing data in Google Analytics, Adjust and digital marketing channels.

Qualifications

 

  • Bachelor’s degree in Business Administration, Economics or related fields,
  • Advance command of verbal and written English,
  • Use MS Office programs at an advanced level,
  • At least 2 years of experience in digital marketing,
  • Open to self-improvement, researcher and innovative,
  • Have an analytical mindset,
  • Successful in time management,
  • Preferably having Google and Facebook advertising certificates,
  • Can use digital performance measurement tools,

İlan Sorumlusu

BERKAY KESKİN - İnsan Kaynakları Uzman

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